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While belting ABBA from Broadway’s Winter Garden Theatre this summer, the cast of “Mamma Mia” will boast sun-kissed glows only fitting for a Greek island-hopping dramedy — all thanks to the skincare Greek-owned skincare brand Korres.
In tandem with the show’s limited-run revival on Broadway, Korres teamed up with “Mamma Mia” as their official skincare partner. As part of the partnership, Korres provided the entire cast with custom skincare essentials, including their bestselling Greek Yoghurt Cleanser and Velvet Skin Drink, to nourish their skin before and after shows. On opening night, Korres will also gift product bags to 600 lucky theater-goers. You can buy tickets to the show here.
“One of the things we love most about ‘Mamma Mia!‘ is the vibrant Greek island setting— from the set and costumes to the overall energy of the show,” Amy Jacobs, executive producer of ‘Mamma Mia!’ tells Variety. “Korres felt like the perfect brand to bring on as our official skincare partner with because of their Greek roots and use of authentic ingredients. Plus, their personalized skincare options are a thoughtful touch for our cast and crew.”
Korres and “Mamma Mia!” are also partnering on a giveaway where one customer and a plus-one will be gifted a trip to New York City. The campaign, which launched Monday morning, is now being promoted across korres.com and social media.
The hit musical, which ran from 2001 to 2015, is the eighth-longest running musical of all time. The show officially returned to Broadway on Aug. 2, with an opening night ceremony scheduled for Aug. 14.
Shop Korres’s bestselling products used by the cast below:
Greek Yoghurt Foaming Cream Cleanser
Santorini Grape Velvet Skin Drink