If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
Ms. Rachel, the wildly popular early childhood educator whose YouTube channel has become a lifeline for parents and toddlers alike, is getting the Tonie treatment. As of Sunday morning, the new Ms. Rachel Tonie figurine is now available nationwide, marking the star’s first collaboration with Tonies — the screen-free audio entertainment system aimed at young children.
Priced at $19.99, the Ms. Rachel Tonie unlocks exclusive content and familiar fan-favorites, including “I’m So Happy” and “Phonics,” along with classics like “Old MacDonald” and “Itsy Bitsy Spider.” Designed for use with the Toniebox, the figurine features Rachel and friends Herbie and Mr. Aron as they take children on audio “field trips” to a farm, school, and a bustling city, blending songs, interactive learning and upbeat storytelling.
Tonies Ms. Rachel Audio Toy Figurine
“I’m so excited to team up with tonies to introduce the very first Ms. Rachel Tonie!” Ms. Rachel, born Rachel Griffin-Accurso, said in a statement. “Screen-free play is great for your little one’s development! I can’t wait to keep supporting your child’s learning through music, movement, and lots of love!”
The screen-free audio entertainment system is designed for young children, and centered around the Toniebox — a soft, durable speaker that plays stories, songs and educational content when paired with collectible figurines called Tonies. Each figurine unlocks curated audio content, making it a tactile and engaging way for kids to explore music and storytelling without screens. Since its U.S. debut, Tonies has partnered with some of the biggest names in pop culture and children’s entertainment, including Disney (with characters from “Frozen,” “Moana,” and “The Lion King”), “Sesame Street,” “Peppa Pig,” and “PAW Patrol,” as well as iconic properties like National Geographic and Dr. Seuss.
Shop all of Tonies’ best pop-culture figurines, including their new Ms. Rachel collab, here.