Ciara and Russell Wilson turned New York Fashion Week into a family affair as their children lit up the stage at Macy’s Rookie Kids: “Runway on Broadway” in Herald Square on September 18.
The Wilson kids—Future Zahir (11), Sienna Princess (8), and Win Harrison (5), all walked the runway wearing pieces from their parents’ clothing line, 3Brand, in partnership with Nike. The youngest, Amora Princess, was also in attendance.
The show, hosted by Ciara, highlighted back-to-school and fall looks from brands like Levi’s, Abercrombie Kids, Lacoste, and Converse, became an unforgettable family moment as the Wilson children confidently strutted down the runway.
Their participation also tied into the couple’s philanthropic efforts, spotlighting their Why Not You Foundation, which empowers youth through education, health, and mentorship.
Ahead of the show, Ciara revealed she gave her kids some runway coaching to boost their confidence. “Oh my gosh. I was like, ‘Get the walk together, get the eyes right. Give me the swag, give me the attitude. I need all that’,” she tells PEOPLE.
For her youngest son Win, she sweetened the deal with a playful bargain: “I told him, ‘If you go out there and shut it down, you can have anything you want afterward.’ That gave him the courage to shine.”
The children’s runway debut wasn’t just about fashion—it was personal. Wearing 3Brand’s latest looks, they embodied the Wilsons’ message of family, authenticity, and empowerment. Ciara and Russell, watching proudly from the front row, cheered their kids on as they commanded the stage with natural confidence and joy.